Acquisition

CPM

Cost Per Mille — the cost of one thousand ad impressions. CPM rises in competitive windows like Q4 and during auctions for premium audiences; it's the lever that determines how efficiently you can reach a given audience before any creative work matters.

Related Terms

Creative→

CTR

Click-Through Rate — the share of impressions that produce a click. On paid social, CTR is primarily a creative metric: a rising CTR usually means the hook is working, while a falling one signals creative fatigue.

Acquisition→

CPA

Cost Per Acquisition — the spend required to produce one conversion event, usually a purchase or a lead. CPA rises predictably as you scale up-funnel, so we set a CPA ceiling per channel rather than chasing a single target.

CPM

CTR

CPA

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