Acquisition

CPA

Cost Per Acquisition — the spend required to produce one conversion event, usually a purchase or a lead. CPA rises predictably as you scale up-funnel, so we set a CPA ceiling per channel rather than chasing a single target.

Related Terms

Creative→

CTR

Click-Through Rate — the share of impressions that produce a click. On paid social, CTR is primarily a creative metric: a rising CTR usually means the hook is working, while a falling one signals creative fatigue.

Acquisition→

CAC

Customer Acquisition Cost — the marketing spend required to acquire a new customer. Healthy CAC is judged relative to LTV: a 3:1 LTV-to-CAC ratio is a common benchmark, but the right target depends on margin and payback period.

CPA

CTR

CAC

Let's buildyour breakthrough.

Let's build
your breakthrough.