Meta, sharpened weekly.
Facebook and Instagram run by one team, one brain. Runneth digests the week's signals so the brief we hand our creative team is already sharper than the last round.
Meta's role
Awareness + acquisition engine
Meta is where we introduce your brand to new buyers and feed the rest of the funnel. It drives traffic into the engine while Google and Amazon capture the demand it creates, and the creative we build here seeds the hooks we reuse across email and TikTok.
No channel runs in a silo. The same brain shapes the Meta hook, the email subject line, and the TikTok script, so they all pull in the same, profitable direction.
Performance-led creative
- Iteration driven by performance, not taste
- Static, motion, and UGC built to give the algorithm the variation it wants
- Hook, story, and offer testing across feeds, Reels, and Stories
- Every brief carries last week's learnings forward
Funnels & landing pages
- Conversion-first design and copy
- Heatmap and session analysis feeding the next round
- Landing page strategy tied to ad concept and intent
- Mobile-first builds with cross-device QA
Active media buying
- Audience strategy that works with the algorithm, not against it
- Advantage+ Shopping blended with targeted Sales campaigns
- Performance reviews with seasonal context baked in
- Budget pacing across the full funnel, actively managed
Promotion strategy
- Coordination with email and SMS so nothing competes
- Offer architecture for both acquisition and retention
- Seasonal and tentpole campaign planning
- Product launch sequencing
Brand development
- Audience-specific message variants
- Positioning and message framework
- Alignment with retention and email programs
- Visual identity and tone-of-voice guidance
Reporting that earns its place
- Decisions scored against margin, never ROAS alone
- Creative-level performance analysis
- Revenue-tied attribution, not platform vanity
- Audience, placement, and funnel-stage breakdowns
How Runneth sharpens Meta.
Runneth reads your Meta account alongside creative performance and post-click behavior, then tells us which angles are driving profitable customers, not just clicks. The brief we write this week already knows what last week's winners had in common.
Juan
Head of Paid Media
"Paid media rewards speed. Runneth digests the week's signals before most agencies have opened their reporting deck, so our next round of decisions is already smarter than the last. That compounds into more net profit for the brands we work with."
Average ROAS across managed spend
Spend managed across channels
Annual client churn
Want Meta that compounds?
Book a call with our team. No pitch, just a look at where your Meta spend is leaving profit on the table.
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