Case Studies

Proof, not promises.

A selection of brands we've partnered with, and the measurable growth we engineered together. Numbers, not noise.

Featured Engagement

Anne Mulaire

How Shoelace Helped Anne Mulaire Grow Revenue While Cutting Ad Spend 47%

A Canadian luxury fashion label with thin margins needed efficiency, not just scale. Shoelace restructured accounts, shifted spend from retargeting to incremental Meta acquisition, and rebuilt creative around the brand's handmade, ethically-made story — cutting ad spend 47% YoY while lifting MER 117% and contribution margin 26%.

AcquisitionCreative

47%

Less ad spend YoY

117%

Increase in MER

26%

Increase in contribution margin

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Anne Mulaire

Luxury Fashion

Selected Work

Luxury Ecommerce BrandLuxury Goods

From Local to Global: How International Expansion with Paid Ads Drove a 139% Revenue Boost

A premium pens, stationery, and luggage brand had saturated its domestic market. Shoelace identified high-converting international markets from analytics, reused top-performing ads with social proof via post IDs, and scaled Meta while keeping ROAS above 3x — driving a 139% revenue increase across eight new countries.

Kids' Fashion BrandKids' Fashion

How Shoelace Scaled Meta Ad Spend Profitably to Over $1 Million in Revenue for a Kids' Brand

A DTC kids' fashion and toys brand struggled to scale spend without eroding performance. Shoelace used audience segmentation, an 85/15 prospecting-to-retargeting split, and horizontal scaling to grow revenue 71% to $1.27M while improving ROAS 32% to 3.37x and cutting CPA 24%.

How This Jewelry Brand Gained a 39.51% Increase In ROAS In Just 30 Days

A water-resistant jewelry brand was stuck under 1.5x ROAS on Meta. Shoelace built evergreen retargeting, prospecting, and Advantage+ campaigns, leaned into catalog ads (52% of purchases), and deployed validated copy — lifting ROAS 39.51% and online revenue 18% in 30 days.

39.51%

ROAS increase

18%

Online revenue increase

10%

Total revenue increase

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Mindy Mae's MarketFashion

Shoelace Supercharges Mindy Mae's Market's Email Marketing, Boosting Revenue by 263%

Mindy Mae's Market was blasting one-size-fits-all emails to 200K+ subscribers. Shoelace migrated them to Klaviyo, segmented audiences, and built a month-by-month plan — growing campaign revenue 263% and flow revenue 153% in 90 days, with ROI jumping from 11x to 28x.

263%

Campaign revenue increase

153%

Flow revenue increase

BikerHelmets Gets 56% ROAS Increase On Paid Ads With Shoelace In-House Creative

BikerHelmets had strong product photography but lacked distinctive creative. Shoelace's in-house team designed fresh static and video ads from scratch, lifting ROAS from 5.50x to 8.56x, cutting CPMs 37%, and boosting revenue 150%.

Home Decor BrandHome Decor

How Shoelace Increased This Ecommerce's Email Marketing Revenue by 200%

A home decor brand with a $175 AOV was spending hours on inconsistent, unplanned emails. Shoelace implemented segmentation, engaged-list sending, and continuous A/B testing — driving a 200% increase in email revenue that now accounts for 23% of total revenue.

200%

Email revenue increase

23%

Of total revenue from email

$175

Average order value

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RhoneMen's Activewear

How Rhone crushed ROAS goals & delivered incredible brand experiences with Retargeting Journeys

Rhone wanted a full-funnel, personalized retargeting journey that matched its premium men's activewear brand. Shoelace's Journeys created diverse, segmented creative at every stage — increasing conversion rate 12%, AOV 28%, and cutting CPA 19.3%.

12%

Conversion rate increase

iloveplumChildren's Clothing

How Full-Funnel Advertising helped iloveplum grow revenue by 271%

iloveplum turned to Shoelace for full-funnel advertising to reach new audiences with its fun, silly creative. Prospecting tapped into new markets with 7x+ ROAS, and Story-based ad insights guided creative direction — growing revenue 271% and store sessions 207%.

271%

Revenue increase

207%

Store sessions increase

7.91x

ROAS

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Plants in a BoxPlants & Gardening

How Shoelace Prospecting helped Plants in a Box quadruple revenues

Plants in a Box grew from 10 to 800+ plant varieties but needed to reach new gardeners. Shoelace Prospecting delivered results in three days — revenue up 387%, social-attributed purchases up 680%, and ROAS up 180%.

387%

Revenue increase

680%

Social purchases increase

180%

ROAS increase

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Invasion ToysToys & Collectibles

How Shoelace used Google Ads to help Invasion Toys increase revenue over 200%

Invasion Toys scaled from a pandemic startup to an industry player. Shoelace managed full-funnel Facebook then expanded to Google Ads with keyword research and new campaigns — driving 85% revenue growth, 131% profit growth, and 49% ROAS lift.

Ruthie GraceWomen's Fashion

How Ruthie Grace & Shoelace Leveraged Community to Increase Revenue 303%

Ruthie Grace built a loyal community online and needed paid media that matched it. Shoelace's Customer Journey Retargeting and prospecting grew revenue 303% in two years, cut CPA 46%, and held strong through COVID with 15x ROAS.