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Ads that drive more sales and create happier audiences

Shoelace helps the fastest-growing brands implement unforgettable Customer Journey Marketing.

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Join the Thousands of Brands Using Shoelace to Scale their Advertising


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World-Class Experts

Supercharge your ads with Experts at your fingertips

Our team of Experts leverage years of ad experience, powerful Shoelace pixel events, and data we have from working with thousands of merchants to create and manage revenue-driving social campaigns. Yours to launch, with the touch of a button.

Smart Platform & Reporting

Get deeper insights on your ads & audience

Shoelace integrates with your store to visualize your ad experience & allow easy editing. Live reporting shows detailed data on campaigns & customers, supported by insights from our team of experts. The result – Shoelace merchants know more about their customers, in less time.

Cutting-Edge Ad Strategy

Enthral your audience with Journey Marketing

Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience.

The Marketers Guide

The DTC Brand's Guide to Powerful Retention

Retention is the New Growth shares key insights on how leading brands are creating advertising experiences that not only drive sales, but also tell powerful brand stories.

👉 Get the Free Guide >

Shoelace came right when I felt we were the little fish in the sea, ready to grow. Getting started felt like pushing a button - and in just three days our sales were skyrocketing.

Ella Prince, Co-Founder

Shoelace is always finding new ways for me to grow my business and expand my audience. They have dramatically changed our e-commerce store in terms of revenue.

Alexia Panza, CEO

Customer Journey Advertising with Shoelace has enabled us to better tell our story and build stronger relationships with our customers. We’ve been awestruck with the ROI!

Ric Kostick, Founder

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Real Human Experts

Automation meets human expertise

Our automation crunches your data to create the best advertising strategy for your brand. Our in-house experts add the necessary human touch to deliver a highly customized journey for you to approve.

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Connect with the tools you love

Shoelace aligns with the rest of your marketing by seamlessly connecting with your favorite apps to supercharge your campaigns.


We do the work.
All you do is approve.