Google, captured not chased.
Search, Shopping, and PMax run with discipline and paced by the signals Runneth surfaces every week, so we reallocate to the winners before the weekly sync most agencies wait for.
Google's role
Demand capture
Our job is to get your brand in front of people searching for products like yours, whether they've heard of you or not. Google captures that category demand and turns it into revenue, and it also closes the intent the paid social channels create, with PMax and Shopping converting active searches into orders.
No channel runs in a silo. The same brain shapes the Meta hook, the email subject line, and the TikTok script, so they all pull in the same, profitable direction.
Full-funnel search
- Query-level optimization and keyword pruning
- Brand, non-brand, and competitor search structured for incremental growth
- Runneth flags shifting intent week over week
- Negative strategy to protect spend from wasted queries
Performance Max & Shopping
- Shopping feed optimization and Merchant Center hygiene
- Listing and product feed management
- PMax architecture with asset-group and feed discipline
- Creative variation built for asset groups
Landing page CRO
- Mobile-first builds
- Post-click experiences that earn the buy
- Heatmap-informed iteration
- A/B testing tied to ad concept
Budget pacing
- Marginal-ROAS discipline
- Cross-channel spend balancing
- Seasonality and tentpole planning
- Active reallocation by performance
Attribution & reporting
- Regular business reviews
- Creative-level analysis
- Revenue-tied, not platform-reported
- MMM-ready data hygiene
How Runneth sharpens Google.
Runneth watches query shifts, budget pacing, and creative performance across accounts, so we reallocate to the winners before the weekly sync most agencies wait for. The intent we capture this week informs the briefs we write next.
Juan
Head of Paid Media
"Search rewards discipline and speed in equal measure. We capture intent the moment it shifts, and Runneth makes sure we're reallocating budget to what's actually working this week, not last month."
Average ROAS across managed spend
Spend managed across channels
Annual client churn
Want Google that compounds?
Book a call with our team. No pitch, just a look at where your Google spend is leaving profit on the table.
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