The Shoelace Blog

A blog for growing your brand. Marketing tips, guides, a bi-weekly newsletter with industry reports, interviews and more, covering all digital marketing topics and beyond.
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Level Up Your Ecommerce Marketing Game in 2024: The Ultimate Guide is Here

Erin Michel
Erin Michel
Feb 14, 2024

The Comprehensive Guide to Ecommerce Customer Journey Marketing Maps

Alice Tavernese
Alice Tavernese
Jun 22, 2023

Klaviyo Analytics: Measuring Email Marketing Success & Guiding Data-Driven Decisions

Alice Tavernese
Alice Tavernese
May 31, 2023

Unleashing the Potential of Microsoft Ads for Your Ecommerce Business

Alice Tavernese
Alice Tavernese
May 18, 2023

How Shoelace was able to jump start this business’ initial sales in ecommerce and exceed expectations

Alice Tavernese
Alice Tavernese
May 4, 2023

Designing High-Converting Ecommerce Ad Creative: Tips and Tricks

Alice Tavernese
Alice Tavernese
Apr 20, 2023

Unlocking Ecommerce Growth: How to Find the Perfect Digital Advertising Agency for Your Business

Erin Michel
Erin Michel
Apr 13, 2023

Getting Started with Pinterest Ads for Your Ecommerce Business

Alice Tavernese
Alice Tavernese
Apr 11, 2023

How to Transition Your Shopify Store from UA to GA4

Alice Tavernese
Alice Tavernese
Mar 30, 2023
image of women with text overlay

2023 Ad Optimization Tips From The Incredible Women Of Shoelace

Alice Tavernese
Alice Tavernese
Mar 8, 2023

The Ultimate Guide to Finding and Connecting with the Right Influencer for Your Brand

Alice Tavernese
Alice Tavernese
Feb 27, 2023

How to Use Social Media to Boost Ecommerce Sales & Best Practices To Use

Alice Tavernese
Alice Tavernese
Feb 8, 2023

How Shoelace Plans to 3X This Ecommerce’s Business to 200% Growth This Year

Erin Michel
Erin Michel
Jan 31, 2023

The Top 10 Paid Advertising Strategies for Ecommerce Businesses

Alice Tavernese
Alice Tavernese
Jan 27, 2023
Where to spend ad dollars

Where to Spend Your Ad Dollars in 2023

Alice Tavernese
Alice Tavernese
Jan 19, 2023

The Right Audience, The Right Time

Cory Dobbin
Cory Dobbin
Dec 8, 2022

Essential Digital Marketing Strategies for your Business

Alice Tavernese
Alice Tavernese
Nov 30, 2022

Top Marketing Metrics To Track To Grow Your Business

Carlos Velazquez
Carlos Velazquez
Nov 28, 2022

Everything You Need To Know About Meta’s Advantage+ Shopping Campaigns for Facebook

Alice Tavernese
Alice Tavernese
Nov 15, 2022

Ultimate Guide To Getting Started With TikTok Ads For Ecommerce

Carlos Velazquez
Carlos Velazquez
Nov 8, 2022

Why Customer Retention is Important and Strategies to Increase it

Alice Tavernese
Alice Tavernese
Nov 1, 2022

4 Ways to Increase Customer's AOV in Ecommerce

Carlos Velazquez
Carlos Velazquez
Oct 26, 2022

Email Design Tips & Tricks: Designing For Dark Mode

Alice Tavernese
Alice Tavernese
Oct 20, 2022

The Most Important KPIs for all Ecommerce Merchants to Track

Carlos Velazquez
Carlos Velazquez
Oct 12, 2022

Black Friday / Cyber Monday 2022 Ecommerce Prep Guide

Shoelace
Shoelace
Oct 5, 2022

Why ROAS is Dead and Marketing Efficiency Ratio is Ideal

Carlos Velazquez
Carlos Velazquez
Sep 21, 2022
Website performance and speed

How to Improve Site Performance, Page Speed, and Technical SEO for Ecommerce

Alice Tavernese
Alice Tavernese
Sep 15, 2022
Knowing how to calculate acquisition costs in ecommerce

Customer Acquisition Cost In Ecommerce: How To Calculate CPA

Carlos Velazquez
Carlos Velazquez
Aug 24, 2022
Why Email Marketing Matters

Why Email Marketing Matters Now More Than Ever To Your Ecommerce Business

Alice Tavernese
Alice Tavernese
Aug 18, 2022
What is Google Performance Max

What Is Google Performance Max And How To Get Started

Alice Tavernese
Alice Tavernese
Aug 4, 2022
5 Easy Tips for product page conversion rate optimization

Conversion Rate Optimization (CRO) for Ecommerce: 5 easy tips to create product pages that actually convert

Erika Cole
Erika Cole
Jul 7, 2022

Combating Opt-Out Culture: The New Approach to Data Collection

Erika Cole
Erika Cole
May 17, 2022

Creative 101 for your Paid Social Campaigns + Tips

Erika Cole
Erika Cole
May 3, 2022

The Complete Guide to Getting Started with Facebook Ads

Erika Cole
Erika Cole
Mar 29, 2022

The end of ROAS: How you should measure your Facebook ad results in 2022

Erika Cole
Erika Cole
Feb 28, 2022
image of person writing and a laptop covered with a green overlay and the text of the title and Shoelace logo

3 Ways to Optimize Your DTC Product Page for Conversion

Sarah Stockdale
Sarah Stockdale
Feb 17, 2022
image of person using a laptop with a Shopify sticker on it covered with a blue overlay and the text of the title and Shoelace logo

Our Go-To Marketing Tech Stack and Shopify Apps you need for your Shopify Store

Erika Cole
Erika Cole
Feb 1, 2022
team meeting around a desk with notebooks and laptops with a blue overlay and the text of the title and Shoelace logo

13 Investor Update Emails that Turned Our Dots into a Line

Reza Khadjavi
Reza Khadjavi
Jun 13, 2018

Let's get growing

We’re looking to partner with brands that understand that true growth takes time and a strong foundation. We’ll help you build that foundation, and use it to grow your business. You won’t always love what we have to say, but you’ll love the end results.

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