Blog
Getting Started with Pinterest Ads for Your Ecommerce Business
Read moreIf you're an ecommerce business owner looking to expand your marketing efforts, Pinterest Ads are a valuable addition to your marketing strategy. Pinterest is a visual discovery platform with over 450 million active...
How to Transition Your Shopify Store from UA to GA4
Read moreAs I’m sure you’ve heard by now, Google will be eclipsing their Universal Analytics (UA) and replacing it with their new Google Analytics 4 (GA4). So what does this mean for your online business...
2023 Ad Optimization Tips From The Incredible Women Of Shoelace
Read moreOur amazing team of Growth Marketers here at Shoelace is always prepared to face the challenges of the year ahead. Today they share some ad optimization tips, armed with their...
The Ultimate Guide to Finding and Connecting with the Right Influencer for Your Brand
Read moreInfluencer marketing has been a hot topic of discussion amongst marketers in recent years, and has had a surge of interests for many business owners. But what is it exactly?...
How to Use Social Media to Boost Ecommerce Sales & Best Practices To Use
Read moreSocial media has become an integral part of our daily lives. It has revolutionized the way we communicate, share information and make informed purchases online. As an ecommerce business, social...
Everything You Need To Know About Meta’s Advantage+ Shopping Campaigns for Facebook
Read moreMeta has become one of the most powerful marketing tools for businesses. Whether you like it or not, it has proven to be an important selling device for many ecommerce...