Email Marketing by Shoelace

Custom segments, A/B testing, and a variety of flows proven to convert. We make sure you get the best return possible from your most owned audiences.

Banner
Klaviyo Email Marketing Management

WHAT WE DO

A great email marketing strategy is essential for online businesses to thrive
Full-Service Solution

Extensive A/B Split Testing

Rigorous experimentation frameworks to make data-backed decisions to propel your business forward.

Full-Service Solution

Strategic Marketing Partner

We help you optimize your campaign schedule, discover opportunities for advanced email flows, and ensure no revenue opportunity gets missed.

Full-Service Solution

Optimized Creative

We create campaign creative in-house, allowing us to swiftly test and adapt based on what’s effective and what isn’t.

Full-Service Solution

Cost-Efficient

With Shoelace, you get industry-leading expertise and marketing management services without the premium price tag.

TESTIMONIALS

eCommerce Companies Love Shoelace
Stars

I've truly enjoyed our time working with Shoelace, a dream team that's super smart, organized, and responsive to our ever-evolving creatives, launches, and demands. I'm looking forward to continuing this wonderful work relationship with them as we expand into new categories and territories.

Ying Liu
Founder, Kyte Baby
Stars

Working with Shoelace has been amazing. We love how collaborative their team is - we've learned so much already and have been steadily growing. Highly recommend working with Shoelace!

Jason White
Marketing Manager, Vitaly
Stars

Shoelace has in-depth knowledge and provides a great structure for building out a great customer journey by speaking to our customers at the right stage in their journey.

Kyle Johnson
Director of Digital and Performance Marketing, Rhone
Stars

We had astronomical results from the very beginning, and that’s because we were really in tune with what our customer was going to respond to.

Tara Austin
Founder & CEO, Ruthie Grace
Stars

Shoelace came right when I felt we were the little fish in the sea, and it was time for people to find us. Getting started felt like pushing a button - and in just three days our sales were skyrocketing.

Ella Prince
Co-Founder, Plants In A Box
Stars

Shoelace has been so helpful in showing us how much money we were leaving on the table, and developing strategies for us to put that money back into revenue for our business. We love our partnership with Shoelace and they have proven to be one of the most vital tools in the success of our business growth.

Courtney Hansen
Founder, Mindy Mae's Market
Stars

BikerHelmets has been using Shoelace for many years with stellar results. It was music to my ears when Shoelace added a creative department. I’m so pleased with the quality of ads and video ads/content they’ve created for BikerHelmets campaigns. The results and conversions have increased significantly since the new creative campaigns Shoelace created and implemented started running. I’ll definitely continue using their creative department! Thank you SL! Keep crushing it!

Al Eisen
Founder, BikerHelmets
Stars

Without Shoelace we wouldn't be in the position we are in now. Our sales have skyrocketed and we have had one on one service with the same team throughout our relationship. It feels like they are in-house employees.

Anonymous
Stars

There is very little input needed from our side, meaning we can concentrate on other aspects of our business while they are hands-on and proactive with pushing quality traffic onto our site. They are the best and believe me, we have tried a few!

Anonymous

HOW IT WORKS

Email is where brands great strong lifetime value with their customers

Email is an integral component of any strong eCommerce strategy. Having the ability to both convert warm prospects and to reengage past customers. Getting email right is essential, and fortunately, we have extensive experience in this area.

Work With Us
Ahead Of The Curve

Ahead Of The Curve

We’ve generated millions in revenue for our clients using our robust email marketing strategies. We bring that experience and know-how to every client we work with, keeping your account ahead of the curve in terms of best practices and current trends.

SUCCESSFUL CASES

We’re trusted by brands of all sizes

Media

>1000 eCommerce brands trust Shoelace

PRICING

Best-In-Class Email Marketing Strategies At Unbeatable Rates
Starter

Starter

Up To 4 Campaigns/month

  • Personalized Messaging Plans Starting At
    $3,000/m
  • Personalized Messaging + All Automated Email Flows
    FREE
  • Personalized Messaging Bi-Weekly Performance Reports & Dedicated Account Manager
    FREE
Emerging

Emerging

Up To 6 Campaigns/month

  • Personalized Messaging Plans Starting At
    $4,000/m
  • Personalized Messaging + All Automated Email Flows
    FREE
  • Personalized Messaging Bi-Weekly Performance Reports & Dedicated Account Manager
    FREE
Scale

Scale

8-10 Campaigns/month

  • Personalized Messaging Plans Starting At
    $5,000/m
  • Personalized Messaging + All Automated Email Flows
    FREE
  • Personalized Messaging Weekly Performance Reports & Dedicated Account Manager
    FREE

Want to learn more about how we can help kickstart your brand's growth?

Get Your Free Email Marketing Strategy Audit

Before we get started, we prepare a comprehensive account/strategy audit and present our proposal for how we'd handle your accounts. Are you ready to kickstart growth?

Get Started Now
Let's get growing

FAQ

Learn More About How We Can Help
What’s the minimum budget required for email marketing?

For email marketing, we look at your list size to determine costs. We work with a range of budgets and always aim to maximize your ROI, no matter how big or small your investment.

Along with email marketing, do you also offer creative design and copywriting services for the ads?

Yes! We provide a comprehensive solution that includes not just managing your email campaigns and crafting engaging ad copy, but we also have skilled Creative Strategists on our team who will design visuals that complement your brand's voice and drive sales.

Is there a time commitment for working together?

Yes, we require a minimum commitment of 3 months. This allows us to effectively strategize, implement, and optimize your campaigns, ensuring you see substantial growth in your marketing performance. Profitable growth can take time, so we want to make sure we give ourselves sufficient time to test and learn about what works and what doesn’t work for your brand. Our goal is your long-term success.

How soon can I start seeing results?

While each campaign is unique, digital marketing is a process that evolves over time. Some brands experience success right away, while others will require more testing to unlock a clear path to growth. We’ve found that a 3-month time frame allows us to set up and optimize your campaigns, test different strategies, gather meaningful data, and refine our approach based on those insights. We’re able to drive the best results for your business using this data-focused approach.

What platforms do you offer email marketing services for?

As we are official Klaviyo marketing partners, we solely focus on that platform. If you're currently using another platform, such as Mailchimp, we can help you migrate over to Klaviyo for best results!

What does reporting look like?

We have transparent performance reports that automatically send to your inbox every week. In these reports, you’ll see everything from how much you spent, how much you made, your return on investment, and more. These reports are flexible, so if there’s anything you’d like to add or remove, we can customize it to your needs.

Can you adapt quickly to changes in strategy and direction?

Yes, with our ongoing optimization of your account, your campaigns and flows will continuously evolve and adapt to trends and changes in the marketplace. This ensures your email campaigns stay current and get delivered to your customers.

Want to know something else?

Schedule a call with us to explore everything we offer and learn how we can help you achieve unprecedented growth!