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How to Transition Your Shopify Store from UA to GA4

How to Transition Your Shopify Store from UA to GA4

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As I’m sure you’ve heard by now, Google will be eclipsing their Universal Analytics (UA) and replacing it with their new Google Analytics 4 (GA4). So what does this mean for your online business...

What Is Google Performance Max And How To Get Started

What Is Google Performance Max And How To Get Started

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Google has announced that their shopping ads are a thing of the past! Reports are suggesting that as of the end of September 2022, all Google Shopping Ads will be combined...