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How Shoelace was able to jump start this business’ initial sales in ecommerce and exceed expectations

How Shoelace was able to jump start this business’ initial sales in ecommerce and exceed expectations

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Industry: Book Publishing Services: Facebook Ads Starting an ecommerce business can be a challenging and daunting task, especially when it comes to taking the first step to generating those initial sales. That's...

Everything You Need To Know About Meta’s Advantage+ Shopping Campaigns for Facebook

Everything You Need To Know About Meta’s Advantage+ Shopping Campaigns for Facebook

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Meta has become one of the most powerful marketing tools for businesses. Whether you like it or not, it has proven to be an important selling device for many ecommerce...

The Complete Guide to Getting Started with Facebook Ads

The Complete Guide to Getting Started with Facebook Ads

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We’ve said it before and we’ll say it again, yes, you need to be on Facebook and Instagram - especially if you’re just starting out.  Getting started with Facebook ads...

The end of ROAS: How you should measure your Facebook ad results in 2022

The end of ROAS: How you should measure your Facebook ad results in 2022

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Prior to the era of digital marketing, brands looked at their results from an array of campaigns such as print, TV, direct mail, etc. in a broader sense. They looked...