Blog
The end of ROAS: How you should measure your Facebook ad results in 2022
Read morePrior to the era of digital marketing, brands looked at their results from an array of campaigns such as print, TV, direct mail, etc. in a broader sense. They looked...
3 Ways to Optimize Your DTC Product Page for Conversion
Read moreYou know it could be better, but if you stare at your product page for a second longer you might get sucked directly into your laptop and never return. I’ve...
Our Go-To Marketing Tech Stack and Shopify Apps you need for your Shopify Store
Read moreSetting up an eCommerce tech stack can be an overwhelming and confusing endeavor. Shopify has pages and pages of apps and tools to pick from that will directly integrate with...
Why ROAS is Dead and Marketing Efficiency Ratio is Ideal
Read moreThe ecommerce ecosystem has drastically changed over the last couple of years. iOS 14, retail's return after Covid lockdown policies, and supply chain issues worldwide are just some problems that have...
13 Investor Update Emails that Turned Our Dots into a Line
Read moreEvery month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these...