Blog
Customer Acquisition Cost In Ecommerce: How To Calculate CPA
Read moreHow much should it cost to acquire a new customer? Is my Cost Per Acquisition (CPA) lower or higher than my competitors? Am I calculating my CPA correctly? If these...
What Is Google Performance Max And How To Get Started
Read moreGoogle has announced that their shopping ads are a thing of the past! Reports are suggesting that as of the end of September 2022, all Google Shopping Ads will be combined...
Conversion Rate Optimization (CRO) for Ecommerce: 5 easy tips to create product pages that actually convert
Read moreChances are if you’re running an ecommerce business, you’re optimizing everything with the goal of conversions in mind: your ads, your email marketing, your posts on social media, etc. While...
Combating Opt-Out Culture: The New Approach to Data Collection
Read moreRecent privacy changes and the impact it’s had on brands has been been a hot topic for a while now. The iOS14.5 update - and effectively, the end of 3rd...
Creative 101 for your Paid Social Campaigns + Tips
Read moreThe bread and butter of any successful campaign is the accompanying creative, whether that’s an image or video. It’s the first thing that a prospective customer sees, and the “hook”...
The Complete Guide to Getting Started with Facebook Ads
Read moreWe’ve said it before and we’ll say it again, yes, you need to be on Facebook and Instagram - especially if you’re just starting out. Getting started with Facebook ads...