Field notes on growth.

9 Questions to Ask Your Growth Marketing Agency

And how Shoelace answers each one. Hiring an agency isn’t about finding someone to “run your ads.” It’s about finding a partner who understands your margins, yo…

Nov 6, 20255 min read

How We’re Adapting to Meta’s Andromeda While Sticking to What Works

How We’re Adapting to Meta’s Andromeda While Sticking to What Works If you work in digital marketing, you have probably heard the buzz about Meta’s Andromeda up…

Oct 13, 20255 min read

Level Up Your Ecommerce Marketing Game in 2024: The Ultimate Guide is Here

Whether you've kicked off the start of the year with a profitable bang or you're still sketching out the master plan on a napkin, we've got something that might…

Feb 14, 20243 min read

The Comprehensive Guide to Ecommerce Customer Journey Marketing Maps

What was the last thing you purchased? How much time passed before you clicked the "buy" button or walked into a store to purchase? How many websites, advertise…

Jun 22, 202318 min read

Klaviyo Analytics: Measuring Email Marketing Success & Guiding Data-Driven Decisions

Email marketing has become a staple for today’s fastest growing marketing campaigns. It is one of the most impactful ways to connect with your customers, share…

May 31, 20239 min read

Unleashing the Potential of Microsoft Ads for Your Ecommerce Business

Microsoft Advertising, formerly known as Bing Ads, is a powerful advertising platform that can help your ecommerce business drive traffic and sales. With Bing j…

May 18, 202311 min read

How Shoelace was able to jump start this business’ initial sales in ecommerce and exceed expectations

Industry: Book Publishing Services: Facebook Ads Starting an ecommerce business can be a challenging and daunting task, especially when it comes to taking the f…

May 4, 20236 min read

Creative

Designing High-Converting Ecommerce Ad Creative: Tips and Tricks

“It's important to establish a strong brand identity and identify your unique selling proposition. This will give you an advantage over your competitors. In add…

Apr 20, 202311 min read

Unlocking Ecommerce Growth: How to Find the Perfect Digital Advertising Agency for Your Business

With countless digital advertising agencies out there, finding the perfect one for your business can feel like searching for a needle in a haystack. You don't h…

Apr 13, 20239 min read

Getting Started with Pinterest Ads for Your Ecommerce Business

If you're an ecommerce business owner looking to expand your marketing efforts, Pinterest Ads https://ads.pinterest.com/ are a valuable addition to your marketi…

Apr 11, 202313 min read

How to Transition Your Shopify Store from UA to GA4

As I’m sure you’ve heard by now, Google will be eclipsing their Universal Analytics UA and replacing it with their new Google Analytics 4 GA4 . So what does thi…

Mar 30, 20238 min read

2023 Ad Optimization Tips From The Incredible Women Of Shoelace

Our amazing team of Growth Marketers here at Shoelace is always prepared to face the challenges of the year ahead. Today they share some ad optimization tips, a…

Mar 8, 20236 min read

The Ultimate Guide to Finding and Connecting with the Right Influencer for Your Brand

Influencer marketing has been a hot topic of discussion amongst marketers in recent years, and has had a surge of interests for many business owners. But what i…

Feb 27, 20239 min read

How to Use Social Media to Boost Ecommerce Sales & Best Practices To Use

Social media has become an integral part of our daily lives. It has revolutionized the way we communicate, share information and make informed purchases online.…

Feb 8, 202310 min read

How Shoelace Plans to 3X This Ecommerce’s Business to 200% Growth This Year

Industry: Women’s Fashion Services: Facebook, TikTok and Google Ads At Shoelace, we’re dedicated to driving growth for our clients, and we understand that doing…

Jan 31, 20235 min read

The Top 10 Paid Advertising Strategies for Ecommerce Businesses

If you are an ecommerce business, then you are probably constantly on the lookout for the best ways to market and advertise your products. Many entrepreneurs st…

Jan 27, 202314 min read

Where to Spend Your Ad Dollars in 2023

The new year is here and you and your business are ready to jumpstart your revenue to new heights! New Year – New Attitude, right? But where do you spend your a…

Jan 19, 20236 min read

The Right Audience, The Right Time

Since iOS14.5 hit the scene, audience testing has become much less fun. With less data to optimize with, once stellar audiences like lookalikes have fallen by t…

Dec 8, 20226 min read

Essential Digital Marketing Strategies for your Business

In this digital age, an online presence is a necessity for any thriving business. The Internet has changed the way consumers shop, communicate, and interact wit…

Nov 30, 202210 min read

Top Marketing Metrics To Track To Grow Your Business

Over the last 20 years, the rise of new online channels has vastly grown the data gathering capabilities of businesses from all kinds of industries. Multiple to…

Nov 28, 202212 min read

Everything You Need To Know About Meta’s Advantage+ Shopping Campaigns for Facebook

Meta has become one of the most powerful marketing tools for businesses. Whether you like it or not, it has proven to be an important selling device for many ec…

Nov 15, 20229 min read

Ultimate Guide To Getting Started With TikTok Ads For Ecommerce

TikTok . The platform that started as a small video sharing platform is now one of the largest social media platforms. The app has seen massive growth worldwide…

Nov 8, 20229 min read

Why Customer Retention is Important and Strategies to Increase it

How important is it for your business to have repeat customers? What strategies can you employ to increase repeat purchases from your customers? Customer retent…

Nov 1, 20228 min read

4 Ways to Increase Customer's AOV in Ecommerce

One of the primary goals of any business is to increase its profits. Growth is essential as it will allow brands to fund investments, acquire new assets, and im…

Oct 26, 20227 min read

Email Design Tips & Tricks: Designing For Dark Mode

As a business owner, effectively communicating with your customers is key to the success of your business. A part of that communication should be your interacti…

Oct 20, 20226 min read

The Most Important KPIs for all Ecommerce Merchants to Track

Running an ecommerce store can be tricky nowadays. The number of data points available has escalated massively over the last decade. This phenomenon has increas…

Oct 12, 20228 min read

Black Friday / Cyber Monday 2022 Ecommerce Prep Guide

Prepare Your Ecommerce Store For A Successful Black Friday / Cyber Monday To help you have your most successful Black Friday / Cyber Monday yet, we’ve created t…

Oct 5, 20222 min read

Why ROAS is Dead and Marketing Efficiency Ratio is Ideal

The ecommerce ecosystem has drastically changed over the last couple of years. iOS 14 https://www.warroominc.com/institute library/blog/how ios14 update will im…

Sep 21, 20225 min read

How to Improve Site Performance, Page Speed, and Technical SEO for Ecommerce

How long is too long to wait for a page to load? You start to ask yourself if it’s your connection speed or just your computer, but a lot of the time the proble…

Sep 15, 202212 min read

Customer Acquisition Cost In Ecommerce: How To Calculate CPA

How much should it cost to acquire a new customer? Is my Cost Per Acquisition CPA lower or higher than my competitors? Am I calculating my CPA correctly? If the…

Aug 24, 20224 min read

Why Email Marketing Matters Now More Than Ever To Your Ecommerce Business

How often do you get emails from your favourite brands? Everyday? Every Month? Every retailer, no matter the industry, has found themselves using email marketin…

Aug 18, 20227 min read

What Is Google Performance Max And How To Get Started

Google has announced that their shopping ads are a thing of the past! Reports are suggesting that as of the end of September 2022 https://www.searchenginejourna…

Aug 4, 20224 min read

Conversion Rate Optimization (CRO) for Ecommerce: 5 easy tips to create product pages that actually convert

Chances are if you’re running an ecommerce business, you’re optimizing everything with the goal of conversions in mind: your ads, your email marketing, your pos…

Jul 7, 20229 min read

Combating Opt-Out Culture: The New Approach to Data Collection

Recent privacy changes and the impact it’s had on brands has been been a hot topic for a while now. The iOS14.5 update and effectively, the end of 3rd party dat…

May 17, 20226 min read

Creative

Creative 101 for your Paid Social Campaigns + Tips

The bread and butter of any successful campaign is the accompanying creative, whether that’s an image or video. It’s the first thing that a prospective customer…

May 3, 20228 min read

The Complete Guide to Getting Started with Facebook Ads

We’ve said it before and we’ll say it again, yes, you need to be on Facebook and Instagram especially if you’re just starting out. Getting started with Facebook…

Mar 29, 202215 min read

The end of ROAS: How you should measure your Facebook ad results in 2022

Prior to the era of digital marketing, brands looked at their results from an array of campaigns such as print, TV, direct mail, etc. in a broader sense. They l…

Feb 28, 20224 min read

3 Ways to Optimize Your DTC Product Page for Conversion

You know it could be better, but if you stare at your product page for a second longer you might get sucked directly into your laptop and never return. I’ve bee…

Feb 17, 20224 min read

Our Go-To Marketing Tech Stack and Shopify Apps you need for your Shopify Store

Setting up an eCommerce tech stack can be an overwhelming and confusing endeavor. Shopify has pages and pages of apps and tools to pick from that will directly…

Feb 1, 20229 min read