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Product Update

Supercharge Your Email Campaigns With Our All-new Klaviyo Integration

Leverage the full power of Klaviyo in your retargeting strategy Reaching your entire audience with consistent and personalized brand messaging […]

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Product Update

Announcing Dynamic Review Ads with Shoelace and Okendo

Create social proof and increase conversions by leveraging your best customer generated reviews within your retargeting ads. It’s a fact […]

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Product Update

Announcing Loyalty Retargeting with Shoelace and Smile

Increase customer retention, build loyalty and grow sales by promoting your rewards program through retargeting. The cost of acquiring new […]

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Updates

The all-new Shoelace is here!

Today we are launching an all-new version of Shoelace, which helps you grow sales by showing the right customer, the […]

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Startups

“To make expertise accessible at scale”

Our vision at Shoelace is “To make expertise accessible at scale”. This translates into a fundamentally new approach to creating […]

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Facebook Advertising

In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores

Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. It […]

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Updates

Introducing: Product Review Ads

Turn your product reviews into retargeting ads with Shoelace How incredible does it feel when a happy customer writes a positive […]

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Case Studies

How 100% PURE spent $110K on retargeting ads with Shoelace to make $1.8M in sales

100% PURE wanted to take their retargeting campaigns to the next level.

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Startups

13 Investor Update Emails that Turned Our Dots into a Line

Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list […]

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Updates

Introducing Journeys: a new way to retarget your website visitors

Journeys are a sequence of ad experiences designed to re-engage your website visitors.       Think about the last […]

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