The Klaviyo Flow Audit
Most Klaviyo accounts leak revenue through half-built flows and missing triggers. Here's the audit we run to find and fix the money you're leaving on the table.
A retention account rarely fails because of a bad campaign — it fails because flows are half-built, triggers are missing, and revenue leaks out the gaps. The flow audit is how we find that revenue before we add a single new email.
We map every flow against the customer lifecycle: welcome, browse abandonment, cart abandonment, post-purchase, cross-sell, win-back, and replenishment. For each, we check four things: is the trigger actually firing, is the timing right, is the send list filtered to exclude recent buyers, and is the content sequenced sensibly. The most common finds are a cart abandonment flow that's set to send to people who already checked out, and a post-purchase flow that never triggers because the placed-order event was renamed.
Fixing the gaps typically recovers 5–15% of attributable revenue in the first month, with no list growth and no new sends — just sending the right message to the right person at the moment they were already going to buy. That's why the audit is step one of every retention engagement.