Blog
Why ROAS is Dead and Marketing Efficiency Ratio is Ideal
Read moreThe ecommerce ecosystem has drastically changed over the last couple of years. iOS 14, retail's return after Covid lockdown policies, and supply chain issues worldwide are just some problems that have...
13 Investor Update Emails that Turned Our Dots into a Line
Read moreEvery month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these...