Blog
How to Improve Site Performance, Page Speed, and Technical SEO for Ecommerce
Read moreHow long is too long to wait for a page to load? You start to ask yourself if it’s your connection speed or just your computer, but a lot of...
Customer Acquisition Cost In Ecommerce: How To Calculate CPA
Read moreHow much should it cost to acquire a new customer? Is my Cost Per Acquisition (CPA) lower or higher than my competitors? Am I calculating my CPA correctly? If these...
Why Email Marketing Matters Now More Than Ever To Your Ecommerce Business
Read moreHow often do you get emails from your favourite brands? Everyday? Every Month? Every retailer, no matter the industry, has found themselves using email marketing to win over your purchasing...
What Is Google Performance Max And How To Get Started
Read moreGoogle has announced that their shopping ads are a thing of the past! Reports are suggesting that as of the end of September 2022, all Google Shopping Ads will be combined...
Conversion Rate Optimization (CRO) for Ecommerce: 5 easy tips to create product pages that actually convert
Read moreChances are if you’re running an ecommerce business, you’re optimizing everything with the goal of conversions in mind: your ads, your email marketing, your posts on social media, etc. While...
Combating Opt-Out Culture: The New Approach to Data Collection
Read moreRecent privacy changes and the impact it’s had on brands has been been a hot topic for a while now. The iOS14.5 update - and effectively, the end of 3rd...