Blog

Making sure you have the right Facebook Pixel connected is crucial in order to get the best results from your retargeting campaigns

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Each Facebook Pixel is linked to an ad account. When getting started we will recommend a Pixel based on the pixel that you have connected with your Shopify store.You should...

This post will show you how to claim your Facebook ad account inside your Business Manager

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Sometimes our merchants can't find the ad account they'd like to use in the list of eligible ad accounts because they haven't claimed their ad account yet. To claim an...

What is a dynamic product ad and why is it important?

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A Dynamic Product Ad (DPA) shows your visitors the exact products they were viewing in your store along with other trending ones. For example, if your visitors viewed items A,...

Some common reasons why ads stop running within your Facebook Ad Account

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If your ads have stopped delivering all of a sudden in your Ad Account... ...but are still implemented in your Shoelace app... ...there are a few things you can check....

Understand why your Facebook Ad Account you'd like to connect to isn't listed in Shoelace settings

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You’re excited to get started with Shoelace and so are we, but your Facebook Ad Account isn’t being displayed when you try to connect to it in Shoelace settings. 😕...

In order to get started you will need to make sure you have the right permissions on your Facebook Business Manager, Ad Account and Page

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We're excited for you to get started 😃 but first you need to make sure that you have all the right permissions in order to connect with us successfully. Here's...