Focus on your business.
We’ll bring the customers.
Hire our growth marketers to create, manage, and optimize paid advertising and email campaigns. We do the work, all you do is approve.
OUR RESULTS
Billions in Revenue. Thousands of Wins.
Since 2015, we’ve partnered with e-commerce brands to scale smarter and grow faster. Along the way, we’ve managed hundreds of millions in ad spend, generated over a billion in revenue, and consistently delivered results that keep clients coming back.
$300m
Ad spend managed
$1.2b
Revenue generated
45.13%
Increase in ROAS after working with Shoelace for 90 days
35x
ROI on email marketing
4.3x
Average return (last month)
8%
Churn rate
OUR SERVICES
What do we do?
Our team blends AI technology with human creativity to deliver growth strategies, omni channel campaigns, and content that fuels both acquisition and retention.
Acquisition Services
Our omni channel strategies balance spend across Meta, Google, and TikTok, so your budget works smarter. By meeting customers where they are, we create consistent growth and incremental wins that add up fast.
Retention Services
Keeping customers is just as important as finding them. Our retention services focus on email, SMS, and personalized creative that build loyalty, spark repeat purchases, and strengthen brand growth.
Creative Services
From UGC to in house photography and video, our creative team covers it all. Motion and AI power our testing so we can see exactly which assets perform best and use those insights to capture more incremental revenue for your brand.
We’ve been working with Mongoose Social for coming up to 2.5 years now, and we’ve had an incredible partnership with their team. We cover paid ads, email and SMS marketing, and UGC content creation with them. The team are performing really well, super knowledgeable and really hard working - always going over and above.
CO-FOUNDER OF THE NIGHT STORE | DAN
We’ve been working with Mongoose Social for coming up to 2.5 years now, and we’ve had an incredible partnership with their team. We cover paid ads, email and SMS marketing, and UGC content creation with them. The team are performing really well, super knowledgeable and really hard working - always going over and above.
CO-FOUNDER OF THE NIGHT STORE | DAN
We’ve been working with Mongoose Social for coming up to 2.5 years now, and we’ve had an incredible partnership with their team. We cover paid ads, email and SMS marketing, and UGC content creation with them. The team are performing really well, super knowledgeable and really hard working - always going over and above.
CO-FOUNDER OF THE NIGHT STORE | DAN
We’ve been working with Mongoose Social for coming up to 2.5 years now, and we’ve had an incredible partnership with their team. We cover paid ads, email and SMS marketing, and UGC content creation with them. The team are performing really well, super knowledgeable and really hard working - always going over and above.
CO-FOUNDER OF THE NIGHT STORE | DAN
Client Testimonial
I've truly enjoyed my time working with Shoelace, a dream team that's super smart, organized and responsive to our ever-evolving creatives, launches and demands
FOUNDER OF KYTE BABY | YING
I have worked with Shoelace since early 2019. They have been a godsend for us! They were able to set up our initial Facebook, Instagram, Google and Youtube prospecting and retargeting and help grow us over the past two years. I cannot say enough good things about them!
FOUNDER & CEO OF HUG SLEEP | MATT
Working with Shoelace has been such a game-changer for our business! They’ve helped us grow and refine our email program in ways that truly make a difference, and the results speak for themselves. The whole team is knowledgeable, responsive, and genuinely invested in our success.
FOUNDER & CEO OF PIERCED CO | BRITNIE
I’ve been with Shoelace for many years, and I must say, I’ve had stellar results. But now, the results are off the charts since they added their creative services. Their ads that they’re doing now, their video content, has definitely kicked things up a notch, and I’m seeing the results
FOUNDER OF BIKER HELMETS | AL
I've truly enjoyed my time working with Shoelace, a dream team that's super smart, organized and responsive to our ever-evolving creatives, launches and demands
FOUNDER OF KYTE BABY | YING
I have worked with Shoelace since early 2019. They have been a godsend for us! They were able to set up our initial Facebook, Instagram, Google and Youtube prospecting and retargeting and help grow us over the past two years. I cannot say enough good things about them!
FOUNDER & CEO OF HUG SLEEP | MATT
Working with Shoelace has been such a game-changer for our business! They’ve helped us grow and refine our email program in ways that truly make a difference, and the results speak for themselves. The whole team is knowledgeable, responsive, and genuinely invested in our success.
FOUNDER & CEO OF PIERCED CO | BRITNIE
I’ve been with Shoelace for many years, and I must say, I’ve had stellar results. But now, the results are off the charts since they added their creative services. Their ads that they’re doing now, their video content, has definitely kicked things up a notch, and I’m seeing the results
FOUNDER OF BIKER HELMETS | AL
WHY SHOELACE?
Built for Brands That Want Lasting Growth
We’re the perfect partner for you if…
Looking for a real growth partner, not just another agency- Want omni channel strategies that connect every part of the customer journey
- Focused on unlocking new streams of incremental revenue
- You want an agency team that treats your business as their own
- Are committed to sustainable, scalable growth rather than quick wins
Pricing built for every brand
Two models. One goal: your growth
Experience across every size
From start-ups to enterprise, we’ve seen it all.
Your growth strategist
Work with real growth strategists, not junior buyers.
Real profit
One goal: profit you can see and measure.
OUR PROCESS
How we vet every partnership to ensure we can deliver real growth
Our goal is simple, only work with brands we can truly grow. If we don’t believe we can outperform your current efforts, we’ll tell you. This process is about building confidence and alignment on both sides.
Discovery Call
We connect to confirm fit, walk through our service offering, and discuss pricing so expectations are clear from the start.
Goal Setting
Before anything, we align on your business objectives and set measurable goals that define what success looks like so everyone is aligned.
Comprehensive Audit
We review your current marketing, highlight what’s working and what’s not, and share what we’d do differently, including creative mockups.
Proposal Review
You’ll see a clear plan of action that outlines exactly how Shoelace will help your brand grow, so there are no surprises down the road.
Contracts & Onboarding
Once contracts are signed, we take 8 to 10 days to finalize strategy and prep your accounts so campaigns can launch quickly and effectively.
OUR MINDSET
Our approach isn't linear
We don’t just publish ads. We look at your entire ecosystem, from the platforms we advertise on, to the messaging that connects, to the creative that makes people stop and pay attention.
By taking everything into account, we build omni channel campaigns that keep your current customers buying again and again while growing your customer base by converting visitors into paying customers, all while unlocking new streams of incremental revenue.
