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HOW IT WORKS

We do all the work.
All you do is approve.

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Tell your brand story with Customer Journey Retargeting

Shoelace helps brands build emotional connections with their customers by showing the right people, the right ads, at the right time.

Here’s how Shoelace works for you

1. YOU CONNECT

Integrate Shoelace with your store

Built for Shopify and Shopify Plus. Our system crunches your data to determine the best retargeting strategy for your brand.

Full transparency in your Facebook Ad Account. Shoelace ads run inside your own Ads Manager which means you have full access to the campaigns at all times.

2. WE CREATE

Shoelace will build your Journey

A strategy fit for your brand. Whether your goal is long-term growth or profitability, we develop customized retargeting Journeys to help you get there.

End to end retargeting. Our in-house experts review the Journeys and tailor the ad experiences to make up for what automation alone is not yet good enough to do.

3. YOU APPROVE

Review campaigns for final approval

All you do is approve. We send you a fully created retargeting journey to approve. You can make final revisions to add the nuances of your brand voice that only you know best and then set the journey live!

Shoelace gets smarter. Over time, you’ll get suggestions for new experiments and recommendations on what we can improve to increase ROAS.

Shoelace scales with you

As you business grows, your retargeting strategy should evolve as well. You can rely on Shoelace to tell you when it’s time to add new scope to your campaigns.

1/1

“Our ROI to date with Shoelace has been 10.9x. Enough said.”

Scott Gabrielson

Oliver Cabell

Automation + real human experts

Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads.

  • JOURNEYS

    Nurture customers throughout their buying journey

    As customers move through the buying journey, their retargeting experience becomes more personalized.

  • REAL EXPERTS

    Rely on smart automation and real human experts

    We combine in-house experts with smart technology to create customized retargeting experiences for your brand.

  • NUDGES

    Promote events and limited-time offers with Nudges

    Nudges are short-run campaigns to boost your marketing calendar and stay top of mind with customers.

Connect with the tools you love

Shoelace connects with the leading e-commerce apps to streamline and
scale your retargeting. Explore the integrations below to see how they help.

JOIN THE THOUSANDS OF BRANDS AND AGENCIES USING SHOELACE TO SCALE THEIR RETARGETING

We do the work.
All you do is approve.