Journeys are a sequence of ad experiences designed to re-engage your website visitors.
Think about the last time you saw a retargeting ad as a consumer. Most likely, the brand retargeted you with the exact same ad, over and over again. Do you remember how that made you feel? If you’re like most people, you probably noticed the ad the first couple times, then blocked it out for a while and finally started to get annoyed when it would just never stop!
Regular retargeting : 🤔 > 😒 > 😠
Well, your customers are no different. Ad fatigue is real and as a brand you need to take it seriously. There is nothing worse than spending precious ad dollars to drive prospects away from your brand by retargeting them for months after they’ve left your site.
Today, we are incredibly excited to announce Journeys to help you combat ad fatigue. Journeys are a sequence of retargeting ad experiences designed to keep your visitors engaged with your brand and to bring them back to your website.
Journey retargeting: 🤔 > 🙂 > 😍
We all know how powerful email drip campaigns are. Nurturing prospects through a sequence of timed messages is a proven strategy in marketing today. Shoelace brings this concept to retargeting ads with Journeys, along with the added touch of making them effortless to launch!
How do Journeys work?
Journeys introduce the concept of stages to Shoelace retargeting campaigns. When a visitor leaves your site, they will enter the first stage of the Journey and gradually move on to the next ones. Each stage contains one or more different ad experiences. Pretty simple!
Journeys are an ongoing retargeting campaign type. Which means that your Journey will always be running and prospects will enter and exit the various stages of the campaign after they leave your website.