We are incredibly excited to announce that Shoelace now uses your Facebook Pixel and Ad Account to run retargeting ads. There will no longer be an extra Pixel fired when you install Shoelace. Also, you’ll now have access to all the results data for the campaigns we run from inside your own Ads Manager.
Transparency is important to us
This is part of our continued effort to provide full transparency to our customers. Historically, advertising software has operated as a black boxwhere you don’t actually know what is going on behind the scenes. We are committed to doing our part to change this.
Your data belongs to you
We believe that no one should have the right to your data except for you. When a retargeting provider adds their own pixel to your website, they’ll start to build audiences and profiles from your website visitors. If you ever stop using their services, they will still have access to that data long after you’re gone. They may never do anything with your data (hopefully!) but we are against this practice in principle.
One Pixel – Yours.
There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours. To verify this, try a nifty little tool called the Pixel Helper to see what’s actually being fired on your site.
