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Create social proof and increase conversions by leveraging your best customer generated reviews within your retargeting ads.

It’s a fact that user-generated content provides excellent social proof for your brand and products. Reviews help potential new customers during their purchase decision by providing authentic accounts of past customers’ experiences with your brand. It’s reported that nearly 95% of shoppers read online reviews before making a purchase so why not turn those reviews into high performing retargeting ads?

Shoelace has teamed up with Okendo to turn traditional Dynamic Product Ads into Dynamic Review Ads (DRA) using your customer generated reviews to leverage social-proof within your retargeting journey.

Consumers want to buy from brands that they trust and Dynamic Review Ads really help with that. Our data revealed that Dynamic Reviews Ads performed 1.3x better than regular DPAs. Brands using Dynamic Review Ads also saw their Average Order Value (AOV) increase by 39% when utilizing this ad type. With social proof, Dynamic Review Ads lower the barrier to purchase and become an extremely powerful addition to a brand’s retargeting strategy.  



Our integration pulls the latest 5 stars Okendo reviews from each product in your product catalog and creates a carousel ad featuring 5 products alongside the latest 5-stars reviews for these products for authenticity. Visitors who viewed one or more products while browsing your website will see the latest 5 star reviews for those products directly within the ad. Visitors that simply visited your homepage, without looking at any products, will see a mix of the latest 5 stars reviews from your best sellers. As long as you have a minimum of 5 Okendo reviews you’ll be able to run Dynamic Review Ads with Shoelace.

Try Dynamic Review Ads with Shoelace and Okendo

We are super excited to provide our customers with another integration that helps them make the most out of their retargeting ads in a way that is authentic and impactful for their brand. Dynamic Review Ads are proven to resonate exceptionally well with online consumers so we can’t wait for you to leverage them within your own customer retargeting journeys.

If you’re already using Shoelace and Okendo, learn how to get started with Dynamic Review Ads.

If you’re not a Shoelace customer yet, what are you waiting for? Get started here.

And if you’re interested in collecting reviews from your customers, reach out to Okendo to learn more.

Luke Hallinan
Marketing at Shoelace