Categories for Facebook Advertising

In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores

Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. It...

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The secret to getting high performing retargeting ads

Okay, okay, pardon the click-bait headline. There is no real secret. Sorry! But there is definitely a very under-appreciated fact...

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Use Emojis in your marketing 😍🎄🎁🔥

Emojis are a huge part of how we interact these days. They can also be a powerful way to spice...

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How to claim your Facebook Ad Account in Business Manager

This post will show you how to claim your Facebook ad account inside your Business Manager.   Step 1 You’ll...

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Dynamic Product Ads are now live on Instagram!

Great news! Instagram for Business now offers Dynamic Product Ads. This is huge for all e-commerce merchants who use their...

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Drive high quality traffic to your Shopify store with Friends of Fans ads on Facebook 🚀

Among the strategies for driving high quality traffic to your Shopify store, a Friends of Fans ad campaign on Facebook is definitely...

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Facebook’s Canvas Ads For Shopify Merchants

Should your Shopify store be using Facebook’s newest ad type? Canvas is an immersive and expressive experience on Facebook for businesses...

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