Categories for Facebook Advertising

Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. It...

Okay, okay, pardon the click-bait headline. There is no real secret. Sorry! But there is definitely a very under-appreciated fact...

Emojis are a huge part of how we interact these days. They can also be a powerful way to spice...

This post will show you how to claim your Facebook ad account inside your Business Manager.   Step 1 You’ll...

Great news! Instagram for Business now offers Dynamic Product Ads. This is huge for all e-commerce merchants who use their...

Among the strategies for driving high quality traffic to your Shopify store, a Friends of Fans ad campaign on Facebook is definitely...

Should your Shopify store be using Facebook’s newest ad type? Canvas is an immersive and expressive experience on Facebook for businesses...