Author Archives for Reza Khadjavi

CEO at Shoelace

“To make expertise accessible at scale”

Our vision at Shoelace is “To make expertise accessible at scale”. This translates into a fundamentally new approach to creating...

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In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores

Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. It...

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Introducing: Product Review Ads

Turn your product reviews into retargeting ads with Shoelace How incredible does it feel when a happy customer writes a positive...

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How 100% PURE spent $110K on retargeting ads with Shoelace to make $1.8M in sales

100% PURE wanted to take their retargeting campaigns to the next level.

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13 Investor Update Emails that Turned Our Dots into a Line

Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list...

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Introducing Nudges and Cold, Warm & Hot Audiences

Revive your entire retargeting list with Nudge Campaigns by Shoelace We are super excited to introduce Nudges, a way to revive...

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Introducing Journeys: a new way to retarget your website visitors

Journeys are a sequence of ad experiences designed to re-engage your website visitors.       Think about the last...

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The secret to getting high performing retargeting ads

Okay, okay, pardon the click-bait headline. There is no real secret. Sorry! But there is definitely a very under-appreciated fact...

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Introducing: Dynamic Lifestyle Ads

Turn your Instagram content into shoppable Instagram & Facebook Ads We are excited to announce our latest integration with the team...

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Use Emojis in your marketing 😍🎄🎁🔥

Emojis are a huge part of how we interact these days. They can also be a powerful way to spice...

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