Our Privacy Policy

Last updated May 11, 2015
Information We Collect and How We Use It
Shoelace Technologies, Inc collects data about your activities that does not personally or directly identify you when you visit our website, the website of entities for which we serve advertisements (our “Advertisers”), or the websites and online services where we display advertisements (“Publishers”). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements. We collect information about where you saw the ads we serve you and what ads you clicked on.
We do not target ads to you based on sensitive health data, though, where permitted by law, we do work with health and fitness companies and may show you more relevant ads based on your perceived interest in these topics.
Shoelace Technologies, Inc may target ads based on data provided by Advertisers or partners alone or in combination with the data we collect ourselves. Any data used to serve targeted advertisements is de-identified and is not used to personally or directly identify you. We require third parties, including Publishers, to provide notice and obtain appropriate consent, where required by applicable law.
Third Parties on our Website and Our Advertiser’ Websites
In order to allow Shoelace Technologies, Inc and our Advertisers to reach the best inventory online, we work with third party advertising companies (our “Advertising Partners”) to help us recognize you and serve relevant advertisements to you when you visit a website or online service in their network. We also work with Advertising Partners who help us recognize you across different devices in order to show you relevant advertisements. Our Advertising Partners may collect information about your activities on our website, our Advertisers’ websites, and other websites or online services in their networks. We also work with third party companies to assist us with website analytics such as evaluating the use and operation of our website so that we can continue to enhance the website and our services.
Technologies We and Our Third Party Advertising Partners Use
Shoelace Technologies, Inc uses technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser’s websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website’s operation and use.
We use persistent cookies to keep track of your activities when you visit our website or our Advertisers’ websites, and to serve you relevant advertisements. Our Advertising Partners also place persistent cookies on your device when you visit our website or our Advertisers’ websites in order to help us recognize you and serve relevant advertisements to you when you visit their website or online service or websites in their networks. Shoelace Technologies, Inc’s policy is that our Advertising Partners only collect information that does not personally or directly identify you via these cookies and we will cease working with partners found violating this policy. You can remove cookies by following directions provided in your Internet browser’s “help” file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.
What is that icon on the ads we serve?
Shoelace Technologies, Inc uses the Evidon assurance platform to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the DAA. As part of this service, Shoelace Technologies, Inc’ online advertisements and website are sometimes delivered with icons that help consumers understand how their data is being used and provide consumers choice regarding the ads that they receive. How we share your information
We may share your information with:
• Service providers under contract who help with parts of our business operations, such as fraud prevention, bill collection, marketing, and technology services. We may share your information with service providers who assist us with serving relevant ads to you. We require by contract that our service providers only use your information in connection with the services they perform for us and not for their own benefit.
• We may share aggregated non-identifiable information with Publishers or our Advertisers, such as the number of users who visit a Publisher website or the number of users who clicked on a particular advertisement. We encourage you to review the privacy policies of the website publishers that you visit to learn about their data collection practices. We do not provide information to our Advertisers about your activities. However, when you view or interact with a targeted or retargeted ad, the Advertiser may infer that you engaged in the activities on its site that qualified you to receive the ad.
• Companies that Shoelace Technologies, Inc merges with or that acquire Shoelace Technologies, Inc.
• Other third parties with your consent or direction to do so.
• We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of Shoelace Technologies, Inc or others.
Data Retention
We retain the identifiable data we collect for targeting and retargeting purposes for 14 months, after which time we de-identify the data that we collect by removing unique identifiers and Account information we collect
If you open an account, we collect the following types of personal information from you:
• Contact information – your name, address, email, and other similar information.
• Financial information – credit card numbers or PayPal account information that you link to your Shoelace Technologies, Inc.com account.
• Shoelace Technologies, Inc.com account login information.
We may collect additional information from or about you in other ways not specifically described here. For example, we may collect information related to your contact with our customer support team or store results when you respond to a survey.
Some categories of personal information may be marked as mandatory in our online and offline forms. We may not be able to provide you with the product or service requested if you decide not to provide the personal information marked as mandatory.
We do not link the non-personally identifiable information we store using cookies (described above) to any personally identifiable information you submit while on our site. How we share personal information with other parties
We may share your personal information with:
• Service providers under contract who assist us with our business operations, such as fraud prevention, bill collection, marketing, and technology services. Our service providers are only authorized to use your information in connection with the services they perform for us and not for their own benefit.
• Credit bureaus to report outstanding negative balance accounts, as allowed by law.
• Companies that Shoelace Technologies, Inc merges with or that acquire Shoelace Technologies, Inc. In this event, we will notify you before your information is transferred and becomes subject to a different privacy policy. • Other third parties with your consent or direction to do so.
• We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of Shoelace Technologies, Inc or others.
. How we protect personal information
We employ reasonable and appropriate security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable security requirements, including US federal and state regulations. We use computer safeguards such as firewalls and data encryption; we enforce physical access controls to our buildings and files; and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities. All credit card information is encrypted with 128-bit SSL encryption before it is transmitted across the network. However, no security system is foolproof and we cannot guarantee the security of your information.